How Demonetarization Could Save the Indian Publishing Industry

Also published here: Cheena Chopra on LinkedIn 

This article is in response to a recently published piece in The Indian Express: http://www.newindianexpress.com/nation/2016/dec/06/publishing-industry-still-to-overcome-shock-of-demonetisation-1546213.html

Almost everyone related to the publishing industry, be it authors, publishers, marketers, distributors, retailers or even book cafes were waiting for a miracle to save the industry from sinking and before they'd given up all the hope, we have the PM who has emerged as a savior.

Before I go ahead elaborating how this move should come across as a welcoming one by the Indian Publishing industry, let us look back on how black money was eating up a major share of the authors’ or the publishers’ income. India has an economy which loves to wheel on discounts and these discounts were getting further greased by black marketing. All over the country, there are plenty of markets which are famed for selling pirated books; for instance, Dariya Ganj (Delhi), Nayi Sarak (Delhi) or Avenue Road (Bangalore). You could get a 1000-rupee bestseller for as low as 200 or even less, all payments in cash, mind you. Not just the markets, you would find a lot of websites, too, which would be giving away the PDFs of popular books for free! This could be a nice method to earn through the ads they would be sporting on their websites, but a very bad move for the author, alas!

A lot of publishers face these problems with their bestsellers; I remember one of the international publishers, who I was working with, wreaked havoc inside the organization when they found out the pirated version of one of their recently launched bestsellers selling for half the price they were offering! Further, there was absolutely no way out stopping the copies from getting distributed amongst the students.

Now, considering the big move the Indian government has made, the publishing industry is finally hoping to regain their lost share of profits and reconsider their thoughts of adding other sources of generating revenue to their existing platter. With less cash in hand and even lesser options of getting it, people are left with no alternative but purchasing books from authentic sources where they could swipe their cards (the places which guarantee a percentage of the selling price to the publishers).

The ecommerce market has developed as a mecca for all the booklovers who are now compelled to use their Credit/Debit cards to make the payments. Popular online booksellers like Amazon, Flipkart, Paytm or Snapdeal are speculated to see their sales figures in the books segment improve. True, even the brick-and-mortar bookstores like Crossword or WH Smith should notice a bullish trend in their sales in Q4, 2016. Not that this was their first choice but readers are left with no option other than saving the new currency they might have obtained standing outside the banks for hours and paying in white.

Furthermore, there has emerged a new medium of book reading, which was previously ignored but now is being rooted for – eBooks. Their easy availability, on-demand service, smooth payment gateways, interactive UIs and paper-like qualities have made them a new hit among the book lovers. The fact that eBooks are, on an average, 30% cheaper than their print counterparts has bagged them cheers from everyone who had never even tried them before.

So, to sum it all, demonetization should make bibliophiles look out for the options where they are not supposed to spend whatever little tenner, fifty or hundred-rupee notes they are left with and, therefore, the dawn of digital reading or online ordering should finally set in! At least, they should now no longer even look at the pirated content which was earlier fueling black marketing in the publishing industry and shrinking the earnings of everyone from the publishing family.

A world above, a world beneath!

Shout out to all those who read this first on Women's Web

We are the smart couples, the ones who inhabit the skyscrapers one’d have been amazed looking at back in 90’s. These imposing edifices reflect not just prosperity on the owner’s part for they are no cheap, but also a sense of equality – living amongst the equals.

NCRs, or national crowded region, would consist of hundreds of ‘mini’ societies, which would boast of giving you a life you would have only dreamt of. True, back in 90’s, society only meant one, huge area, Punjabi Bagh West, for instance, where everyone would know who lives next door and, also, what happens in their lives. For now, several modern ‘mini’ societies have mushroomed around us and have changed the lives we have ever been living.

Coming to this second just passed, and this one I am trying to hold on to, I am looking outside of my balcony on the second floor in one of the poshest societies of Indirapuram. It’s been close to 10 months since we have shifted to this house and made it our own. This house and the society gives you a life which takes time to sink in, to get into your lifestyle and makes you alter your living habits as per its rules.

True, this is a society, which boasted of luxurious living on its marketing paraphernalia, and true that it takes care of all the tags you might want to console yourself with for having spent lakhs buying a small space in it – sprawling gardens, huge community hall, basketball, tennis, badminton courts, swimming pool, gym, kids’ play area, senior citizens’ club and everything else. But in the 10 months passed, I have only seen Mondays turn into Fridays catching up with work and the rest two days catching up with home.

The web we have intertwined ourselves in doesn’t really let anyone to sneak out and seek life. Husbands work, wives work, kids either confine themselves to schools or crèches and the rest, the stay-at-home lot – the retired or the housewives or a few like me working from home stay back and let the ‘society’ life make you solitary despite sensing the worlds living beneath, adjacent and above you.

There’s a home beneath me, a home above me; there’s a young couple living beneath and an elderly couple living above of me. The only connection I have with them is through our balconies – no I don’t see them there, I either drop clothes below or receive some from above. Balconies were only meant to dry out clothes – weren’t they? Soaking in the sun, savoring oranges, guavas or peanuts while basking in the sunlight are all passé, right?

While buying groceries one day, I ended up bumping into the girl who lived on the first floor, right below my house. I was amazed to know how she, too, dreamed of a friend in this vast society. It was impossible to have a life sans one’s work and home in this setup. But, what really stopped us? Well. Nothing.

Why don’t we step out and talk to each other? Why have we stopped passing smiles and exchanging pleasantries? Why do we no longer get together to celebrate mini victories or major losses? Why have we turned into the new-age zombies, who go to work, obey every duty and sleep in their pigeonholes? Why don’t we learn skills from each other or rather just talk and learn? Why don’t we make a first move for a friendship or a relation? Why is this ‘equality’ not helping in breeding friendships? Well, they didn’t guarantee a great social life in their marketing campaigns, they only did a great society. Pretty well, they have delivered. 

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Book Review # 16: Mahashweta

My rating: ●●●●○

Sudha Murty

Mahashweta

India: Penguin Books India, 2007

154 pp. ₹250

ISBN: 9780143103295

Summary: Anupama has everything a man would ever yearn to get in a girl - looks, education, morals, conducts and intellect - yet she faces the worst in life due to her malady - vitiligo. Mahashweta is a beautiful portrayal of a woman's faith in herself and her work, her fate and the power she vests in her beliefs and how she uses that faith to get herself free of all the shackles holding her back. 

What really clicked? The author – the lady that she is and the substance that makes her so!

My take: A deep connection between ancient literature, values and a strong story is all that makes Mahashweta. Further, there are so many fine elements, which make you love the book a little more; for instance, the cover and the story behind it revealed in the postscript, the end, which is the least expected one, the title and the portrayal of Anupama, the protagonist and incomparable.

Anupama was the eldest daughter of a poor schoolteacher, Shamanna, and was, in a way, destined to struggle her whole life. When Anand, a rich doctor, and Anupama meet during one of her plays, love infatuates both of them, with Anand taking the first step of sending the proposal to her family. Anand’s mother, though utterly cunning, decides to go along with the flow in order to appease his son.

Shortly after their marriage, Anand flies to England to pursue his studies leaving Anupama behind to join him there after Diwali. Anand, however, reiterates the vow to reassure Anupama of his fidelity – till death do us apart!

Anupama, trying to put up with his mother-in-law, Radhakka, and sister-in-law, Girija, discovers their weird activities. Upon discovering Girija's promiscuous character, she tries to bring her on the right path but without the absence of an evidence, ends up ridiculing herself in the family.

With both the ladies turning hostile to her, Anupama, now, starts waiting for Diwali to be over so that she could join Anand, when a burning coal falls on her foot, giving way to a white patch. She starts consulting a famous dermatologist who confirms this is leukoderma. Anupama, who was always known for her impeccable beauty, was truly turning into a character she loved playing on stage, Mahashweta!

Radhakka, when comes to know about this, calls Shamanna and send her back home. Anupama tries to get in touch with Anand through innumerable letters explaining him the problem and the fact that it wasn’t there before marriage. She thought being a doctor, he would understand it the best.

Sabakka, the second wife of Shamanna, not only gets concerned by a daughter she hates the most coming back home but also about her own daughters who were of marriageable age. Meanwhile, the white patches on Anupama’s body keep spreading.

The increased financial pressure at home, her father’s attitude changing towards her, the hostility from her stepmother, her stepsisters’ marriage breaking because of her, Anand’s no response to her letter all compel Anupama to commit suicide when she makes her mind that she won’t as that would only aggravate her family’s problems.

She decides to join her friend, Sumi, in Mumbai and her life truly takes a U-turn from here, for she starts earning and standing for her own good. Switching jobs, she joins the work which she actually loved doing – dramatics. She not only becomes financially independent but also gains all her lost confidence back. Mumbai was after all a city which overlooked her white patches for her work.

She meets Dr. Vasanth when she gets admitted to hospital one day. Dr. Vasanth starts admiring her and ends up proposing her for marriage. Anand, too, returns to her later in the story, repenting his mistake and wanting to restart their married life but Anupama has her say – she chooses no one but herself! The kind of lady she had become – independent, self-sufficient, confident and far superior in morals, intellects and conduct – she truly believed in herself and the fact that she needs nobody’ support to live a life she ever dreamt of.

The end of the story takes time to sink in and leaves you with an aftertaste of victory. Although I wouldn’t have done the same had I been in Anupama’s shoes, but her move, obviously, seemed more profound and liberating. She had given her soul to the person she got married to, just life Mahashweta, but in real life, she had turned the opposite. 

Final word: Sudha Murty - She must be my foster mom, for she teaches me so much, so easily, that I never want to lose her. The major takeaway from this read was no matter how hard you hit the rock bottom in life, you still can look up and hope for a miracle. Anupama, despite suffering from vitiligo, doesn't let it become the end of her life. She fights all the odds and not only becomes self-sufficient but also determines herself to be on her own. The transformation shown through the emotional roller coaster she goes through is superlatively inspirational. The author fills the reader with so much self-esteem and confidence that no crisis in life seems bigger than a mole. Thank you, Sudha Murty!

Book Review # 15: The Writer's Diet

My rating: ●●●●○

Helen Sword

The Writer's Diet: A Guide to Fit Prose

US: University of Chicago Press, 2007

88 pp. ₹1200

ISBN: 9780226351988

Summary: The Writer’s Diet is going to help everyone who’ll refer to it develop healthy writing habits and see their words with new eyes. It’s going to help prep your prose without losing your sense of style. With the help of plenty of examples, the concepts would get clearer along the way and you’ll able to certify a writing as flabby or fit.

What really clicked? The title and my need to improvise as a writer.

My take: There are certain important takeaways from the book that they rather be noted down here for future, quick reference.

1. Favor robust, specific action verbs over vague, lazy ones.

2. Limit use of be-verbs (is, am are, was, were, be, being, been).

3. Anchor abstract ideas in concrete language and images.

4. Illustrate abstract concepts using real-life examples (Show, don’t tell).

5. Limit use of abstract nouns, especially nominalization.

6. Avoid using three prepositional phrases in a row, unless you do so to achieve a specific rhetorical effect.

7. Vary your prepositions.

8. Do not allow a noun and its accompanying verb to get separated by more than 12 words.

9. Let concrete nouns and active verbs do most of the descriptive work.

10. Employ adjective and adverbs only when they contribute new information to the sentence.

11. Avoid overuse of academic ad-words (with suffixes able, ac, al, ant, ary, ent, ful, ible, ic, ive, less, ous).

12. Use ‘it’ and ‘this’ only when you can state exactly which noun each word refers to.

13. Avoid using ‘that’ more than once in a sentence or three times in a paragraph, except to achieve a specific stylistic effect.

14. Beware of sweeping generalization that begin with ‘there’.

Also, Writer’s Diet helps determine the overall fitness rating of any write up based on the components they are composed of – verbs, nouns, prepositions, ad-words, waste words (it/this/that/there). Four stars because plenty of examples from Shakespeare’s texts sound out of course and, thus, aren’t much useful.

Final word: The book should now be my favorite reference book; I am already so conscious about how I'm writing that I'm compelled to look back on each sentence at least twice. Amazing help book, The Writer's Diet should be a compulsory reference for all the writers and editors, no matter at what level they are.

Book Review # 14: Dollar Bahu

My rating: ●●●○○

Sudha Murty

Dollar Bahu

India: Penguin, 2007

142 pp. ₹250

ISBN: 9780143103769

Summary: There’s a difference between spoilt and rightly bred, need and want, loved and possessed, enough and excess and, lastly, real and pretender and Sudha Murty has tried to bring this to light through her book, Dollar Bahu. A clear-cut fiction with no real plot twists, predictable story and easy language all make it a rather bland read.  

What really clicked? The title. I was expecting way more than what it has actually offered.

My take: Bheemanna (one name that comes handy to the author) and Gouramma have three kids: comfortable-with-life Girish, overambitious Chandru and greedy-as-wolf Surabhi. Chandru, on one of his business trips to a small village, Dharwad, falls in love with Vinuta, but never gets to express his feelings. Working up his way up the corporate ladder, he gets a lifetime chance of working in the US and puts Vinuta off his priorities.   

Back in India, Bheemanna leads a frugal but content life with his family – a son and a daughter and a wife who always dreams of counting herself in the elite club of the society. In fact, she looks up to her son, Chandru, for fulfilling all her desires, as her other son, Girish, is more like his father, happy-in-little. Bheemanna fixes marriage of Girish with Vinuta, who now works as a teacher in a government school. Chandru, being busy in corrupt ways of getting a green card, sends money as a compensation for his absence.

The story progresses, Chandru comes to know about Vinuta and Girish and finds the reality hard to grasp. He ends up marrying Jamuna, who is a spoilt daughter of a filthy rich businessman. Gouramma, weighed down by money and gifts, can’t stop praising Jamuna and completely ignores all the efforts put in by Vinuta. Jamuna follows Chandru to US and, hence, aptly claims the title of the book, Dollar Bahu.

The author has tried to highlight the contrast in life people face when they go to US from India for the first time and how life becomes bland after some time. She also describes India as “swelling crowds, dustier, dirtier streets, hectic construction activity all round… Pollution in the air, in the water, in the food…” when compared with the US.

The story moves on to making stark revelation in the lives of people living in the US and earning in dollars and their roles in their families living in India. It also hurriedly closes down to talking about random people coming into the picture just to talk about their stories. Gouramma, having spent close to one year in the US and realizing the true colors Chandru and Jamuna misses home, her husband and Vinuta. On her way back home from the airport in India, she comes to know that Bheemanna has sent Girish and Vinuta to live in Vinuta’s hometown so that they be spared by Gouramma’s constant comparisons and harsh taunts. Gouramma is left with a deep remorse for her behavior towards Vinuta all this while and she expresses her desire to meet them at the earliest.

The story is left open-ended for the reader to conclude it in a way they find appropriate. The story not only puts forth the natural behavior Indians have towards dollars, but also towards the people who live in the US and earn them. All the characters, except for Gouramma and Jamuna, do not have a significant role to play in establishing the story. The book, more or less, rests on random accounts of people who live abroad. There isn't a point to prove per se, but Sudha Murty tries to highlight how we shouldn’t blindly look over people’s behavior towards us and eulogize the ones with more money. The cover, too, speaks aloud how the one who has more money gets to hold the ‘golden’ keys of the home.

Final word: This would probably be the first Sudha Murty book which lacked the enthusiasm that holds the content together. In fact, the content gets too cluttered, confusing and hurried up towards the end. True, the book more looked like a fable with only shades of black and white, leading to a conclusion left open-ended for the reader to cook up. The brief read would surely compel you to put it down after initial 50 pages giving in to the predictable end, but love for the author might drag you to the last page.

Book Review # 13: House of Cards

My rating: ●●●●●

Sudha Murty

House of Cards

India: Penguin, 2013

288 pp. ₹150

ISBN: 9780143420361

Summary: Love isn’t on the face; it is deep in the skin. The protagonists, Mridula and Sanjay are brought together by fate but they decide to call it ‘love’. Sailing through humble beginnings, when Sanjay decides to work in a government hospital, Mridula becomes a solid rock to not only support the house but also Sanjay. What forms the rest of the story is their journey on the road to success, their love in the meanwhile and the lube called trust. Mridula has been portrayed as a very strong character, who knows the good and the bad. A very touching, emotionally liberating read, which leaves you utterly satisfied and happy in the end.

What really clicked? The author! She’s my favorite.

My take: House of Cards by Sudha Murty revolves around two strong characters – Mridula and Sanjay. Spread across 29 chapters, the story, narrated by the author, unfolds step by step, taking you on an emotional journey of love, trust, infidelity and self-respect.

Mridula is a teacher in Aldhahalli, a very small village in Karnataka, while Sanjay is practicing in KEM hospital in Bombay. They are brought together by fate, first during a wedding and, second, in Bombay during one of her school trips. Mridula happily accepts Sanjay in her life despite his deformity by birth. She is touched by his clean feelings and a clear soul.

Mridula gets shocked meeting her mother-in-law, Rantnamma, who is extremely stringent and business-minded. Rantnamma runs her small shop close to a temple and prioritizes it over her recently married daughter-in-law. While being just the way she is, she teaches Mridula an important life lesson, i.e., to save money. Her sister-in-law, Lakshmi is equally cunning and money-minded.

Mridula, being the strong character that she is, not only adjusts to a new town after marriage, but also wins a battle over language and culture differences. She supports Sanjay all through his post-graduation course by becoming the sole breadwinner for the family. Sanjay is badly dejected when he's not able to evade a transfer he’s been given as a result of some office politics. That’s when he decides to open his private nursing home with the help of a friend, Alex. Things change from here and the-once-middle-class family, now, starts pacing towards a much prosperous life. What changes during this journey is the relationship between Mridula and Sanjay and of them with their son, Sishir.

Mridula doesn’t find enough words to console Anita, wife of Alex, who ends up finding condoms in Alex’s drawer. She suspects him of infidelity. Walking on the same lines, Mridula comes across serious revelations of his husband not trusting her with the money decisions and taking severe major decisions in favor of his sister, Lakshmi, without taking her in confidence. Mridula is left dejected and lost in life. She feels her husband had forgotten how they had begun the journey together, leaving her stranded in the middle, claiming it an infidelity of trust.

The rest of the story is about her making her mind again to live to the full, getting her self-confidence back and taking charge of what happens in her life. The ending shows how she defines happiness for herself and learns to enjoy life to the fullest, exactly how it was meant to be. Her getting together herself and her mind also leads to several changes in the attitudes of people around her, especially Sanjay. This also brings us towards a happy ending which leaves us with a very strong message that nothing really matters; you have to live without any bondage and with a free mind. You’ve got to spend every minute of the day fruitfully, because every day is to be lived to the fullest and every beautiful minute to be enjoyed

Final word: There are a certain books which keep bringing you back to basics, putting together the definition of simplicity and clearing up life for you - House of Cards is, indeed, one of them. It is all the knowledge, the wisdom and the experience of the author which talks through her words. The protagonists, Mridula and Dr Sanjay, are reluctant to fall in love but let destiny have her say; together, they witness the ups and downs of their lives, with Mridula being a solid rock of the house. They see it all, the bad's and, lately, the great's but what really changes the contours of the story is their reaction towards it. What an amazing read, with the same guiding principle (also mentioned thrice throughout the book) ruling Mridula's life.

Mridula was not like everybody, she was different. She had enormous enthusiasm for life and unlimited energy. She wanted to spend every minute of the day fruitfully. It seemed the sun rose for her and the rainbow colours were meant only for her. Every day was to be lived to its fullest and every beautiful minute to be enjoyed.